Post by account_disabled on Jan 8, 2024 4:01:41 GMT -5
The consequences of the pandemic on the economic scenario are increasingly notable. In particular, the mindset and modus operandi of consumers has changed drastically. According to the Global Consumer Insights Survey 2020 report prepared by PwC, COVID-19 has accelerated the popularity of online commerce, interest in sustainable products, concerns about health and restrictive spending planning. These changes also tend to last over time even after the health crisis. The rise of e-commerce The study, which includes responses from more than 23,000 individuals of 27 different nationalities, determines that 50% of consumers have reduced their purchases in physical stores . Behind this data there is an important boom in ecommerce; The use of mobile phones, computers and tablets as purchasing channels has increased by 45%, 41% and 33% respectively.
In the case of Spaniards, the computer is the preferred instrument for ecommerce; its use has increased by 50%. Food, another story The food sector continues to maintain physical commerce as its main channel for Email Data consumers (60% say they prefer it). Despite this, online shopping is increasingly popular: 35% of all consumers and 31% of Spaniards consume this way. This group also claims to buy a greater number of products. After the pandemic, attendance at the supermarket has condensed: now we go shopping less but we fill the cart more. 53% of consumers spend more on food products than before the pandemic. The most (and least) popular products Regarding the products on which consumers are spending the most, it is worth highlighting, apart from food, those related to entertainment and media, electronic devices and computers.
At the other extreme, the clothing and footwear, sports equipment and catering sectors are the ones that are suffering the most, with a decrease in spending ranging between 35 and 50%. pwc consumer report 2020 covid Health and sustainability These two topics have reached the list of consumer preferences more strongly than ever. 82% of Spaniards say that they are now more concerned about their mental health, 72% about their physical condition, 73% about their health needs and 67% about their diet. Furthermore, commitment to the environment and eco-friendly purchases are the order of the day. According to Pwc, “45% of those interviewed around the world say that they try to avoid, as far as possible, the use of plastic in the products they purchase and 43% expect brands to be responsible for the environmental impact of their products.” their products".
In the case of Spaniards, the computer is the preferred instrument for ecommerce; its use has increased by 50%. Food, another story The food sector continues to maintain physical commerce as its main channel for Email Data consumers (60% say they prefer it). Despite this, online shopping is increasingly popular: 35% of all consumers and 31% of Spaniards consume this way. This group also claims to buy a greater number of products. After the pandemic, attendance at the supermarket has condensed: now we go shopping less but we fill the cart more. 53% of consumers spend more on food products than before the pandemic. The most (and least) popular products Regarding the products on which consumers are spending the most, it is worth highlighting, apart from food, those related to entertainment and media, electronic devices and computers.
At the other extreme, the clothing and footwear, sports equipment and catering sectors are the ones that are suffering the most, with a decrease in spending ranging between 35 and 50%. pwc consumer report 2020 covid Health and sustainability These two topics have reached the list of consumer preferences more strongly than ever. 82% of Spaniards say that they are now more concerned about their mental health, 72% about their physical condition, 73% about their health needs and 67% about their diet. Furthermore, commitment to the environment and eco-friendly purchases are the order of the day. According to Pwc, “45% of those interviewed around the world say that they try to avoid, as far as possible, the use of plastic in the products they purchase and 43% expect brands to be responsible for the environmental impact of their products.” their products".